I wouldn't have mind knowing about this prior to me spending about $600 on my gaming peripherals...
Ah well. I don't mind the look of them, although I would have preferred them in black, with a more sleeker design, and not so blocky. Even though I already use two mouse pads, I might get that SW:TOR one, but I doubt I'll be getting the other gear, especially at that price. Besides, I'll be spending all my money on games coming out late this year and early next year. So much to buy. So little money.
Also, at 4:17 in the video, he says that the gear is hopefully coming out in November. At the start of the video, he states that the gear is "coming out with the game later this year". So we might very well be looking at a November release.